I build brands
people choose,
not just visuals
people like.

Pretty isn't
the point.

I'm Omar, a brand designer and creative director from Lebanon. I lead design teams by day, and I'm the founder of mood, a streetwear brand I built from zero: the name, the character, the clothes, and the store that sells them.

I work with businesses that want more than a nice logo, companies that need their audience to think, trust, and choose them in markets where everyone else looks the same.

My process is simple: find the one idea a brand stands for, then make every element loyal to it, name, voice, visuals, everything. That's the difference between brands people choose and visuals people like.