Nothing
is random.
I'm Omar Charqiyeh, a brand designer and creative director from Lebanon. I started in mechanical engineering, where I learned that everything in a structure has a job, nothing is decoration. I carried that into design: a brand is a structure too, and every element has to hold weight.
Today I lead design teams by day, directing work across a large portfolio of clients, and I'm the founder of mood, a streetwear brand I built from zero: the name, the character, the clothes, and the store that sells them. Building my own brand taught me what client work alone never could, that a brand isn't finished when it looks good, it's finished when people choose it.
That's the promise behind everything I make: nothing will be random. Every color, every word, every mark traces back to one idea. If an element can't explain why it exists, it doesn't ship.
And if we work together, you should know what you're getting: not a pair of hands waiting for instructions, but a partner who treats your brand like his own. I'll tell you the truth even when it's uncomfortable, cut everything that doesn't earn its place, and stay on it until your audience doesn't just like what they see — they choose you.
- 5+ Years in brand & design
- 60+ Brands worked with
- 15+ Brands built from zero & running
How I work
No design until
the idea survives
Every brand I build stands on one idea, and I don't touch Illustrator until we've found it and tried to kill it. If the idea can't survive hard questions, it won't survive the market. Most brands fail here, before the logo, which is exactly why I start here.
Everything earns
its place, or it goes
Once the idea holds, every element gets built loyal to it. And here's the rule I never break: if a color, a word, or a mark can't explain why it exists, it doesn't ship, even if it's beautiful. You will never hear "because it looks nice" from me.
Judged in the market,
not in a presentation
I don't hand over a PDF and disappear. The system gets tested where it actually lives, on the product, on the shelf, on a phone screen at arm's length, until it works at every scale. I built and run my own brand, so I design like an owner: what ships has to sell.
Where I've done it
- Founder & Creative Director mood
- Senior Graphic Designer & Design Supervisor AlNajjar Firm
- Head of Department ELUX Media — Dubai · Beirut · Istanbul
Got a brand
to build?
Tell me what you're making,
I'll tell you how we make people choose it.